If you’re ready to build a winning marketing team, conversion optimization tools are essential. When building your email list, be sure you set goals for the list. Don’t assume the subscribers on your list want the same thing as you.
Use conversion optimization tools to determine their needs and look for opportunities to meet their objectives. An email list is invaluable but is useless unless customers know and understand what it means to be a subscriber. It’s your job as the marketer to help them realize their value. Conversion optimization tools like Crazyegg and Heat Maps offer valuable insight into consumer behavior. Conversion rates can fluctuate wildly from day to day and finding a pattern can help you plan your future course of action. CRO pipeline heat maps offer a clear view of a business’s conversion rate potential and are ideal for tracking your return on investment (ROI) for your marketing campaigns.
Google Analytics offers more than just useful insights into customer behavior. It offers detailed information about who is visiting your site, how they found you, and when. This valuable tracking tool can help you calculate conversion rates and provide insight into how you can optimize your pages for the audience you are aiming for. Conversion tracking is crucial to your online success. Use Google Analytics to create custom reports and set goals for future performance
Tracking Your Site’s Performance
When you have your Google Analytics account set up, it is time to begin tracking how well your site performs. Many different reports can be used to gain insight into the user experience on your website. Some of these options include:
- Behavior Flow
- Visitors Overview
- Audience Overlay.
The Behavior Flow Report provides a granular look at what pages individual visitors viewed before arriving at your site’s final destination or conversion page. This report shows users’ journeys through your site, which can help you determine what types of content are most effective for them so you can optimize future content accordingly. For example, if this report indicates that visitors who go from your blog post to your ‘About Us’ page tend not to convert, you can spend less time marketing your company overview and focus on content that helps them before they get to the conversion.
In addition to tracking individual page visits, Google Analytics also provides data about where users are entering from when they arrive at a landing page or conversion page. The Acquisition Report shows all of your site’s sources of traffic including:
- paid ads
- organic referrals
- bookmarking sites
- direct traffic.
This report will help you determine which traffic sources provide the most qualified visitors so you can dedicate more resources to these high-performing campaigns. It also allows you to see how much revenue each source is providing for your business to make accurate budgeting decisions in the future. By using both reports together, it is possible to begin analyzing how users are experiencing your site and what content is most effective. This insight can help you figure out what types of campaigns drive the highest level of conversion
Other Google’s Conversion Optimization Tools
Google’s other tools that can help you improve conversion rates include its in-house apps like Google Instant and Google Webmaster Tools. These apps not only provide valuable insight into your user experience but can also be integrated into your website or blog for improved usability. This is another way Google is testing its algorithms and finding new ways to surface search results that are more relevant to your users. Other Google tools like the excellent Google Toolbar can greatly enhance your usability by providing quick access to your domain name and its sub-domains, as well as related top 10 search results.
In addition to the above tools offered by Google, there are many more features available through the Unbounce analytics program. Unbounce integrates with Google Analytics and allows you to get valuable insights into your traffic without manually submitting tons of individual web testing URLs. Many people use the bounce service to automate the entire process of tracking and submitting different URLs to different directories.
Conversion optimization with Google’s Unbounce service is a fantastic way to focus on conversion rather than traffic. It offers a highly effective tracking mechanism and a wide range of additional analytical reporting. You can even get a look into conversion rates per geographic location. These highly detailed reports help you identify strengths in your marketing campaigns and determine where additional work may be required to achieve your overall business goals.
Another great feature of the Unbounce service is that it enables you to test and track real-life traffic and then monitor conversion trends against your expectations. Many things can go wrong in online optimization, and many times it is due to a simple technical limitation within the system of your particular site. When you utilize the tool, however, you can identify the problem and then find a solution to it quickly and easily.
Paulina Wega helps companies improve the online experience for their users as well as optimizing their web assets for conversions. This gives them more time to put into the important stuff like developing better products and services which ultimately lead succes. She has specialized in CRO for over 5 years and have the experience of providing top tier CRO services to a full range of clients. Working with clients in various industries ranging from healthcare to SaaS to eCommerce and have successfully boosted conversions.