Increasing conversion rates is the goal of every business. That’s why many marketers are willing to try nearly anything that promises greater returns on investment.
There are hundreds of articles, reports, and books on the topic, but some experts claim there’s no magic formula when it comes to getting better results from your website or landing page. The secret, they say, is to know how to use what you have to your advantage. Turns out, what matters more than how much you earn is how well you use what you receive.
Main Optimization Keys
You’ve probably heard conversion optimization tips about focusing on the call to action – the offer in your ad copy. That is important. However, the real money in AdWords is in the leads you generate. Not the clicks. Every word in your ad copy can help you create leads. So, it makes sense to think about every word you include in your ad copy.
Some conversion optimization tips include testing everything. This includes:
- testing your keyword phrasing
- testing everything in your ad copy.
Your ad should be written around your targeted audience. It is a bad idea to try and appeal to everyone. You will lose far more than you gain. Conversion rates tips, however, warn you away from doing just that. To maximize your conversions, you must test the conversion optimization tips you are using on your website visitors. Google Analytics is an essential tracking tool. You can use it for free. You need to track what visitors land on your landing pages.
One thing to keep in mind is that conversion optimization isn’t about you. It’s about giving people what they are looking for and getting the desired action. The conversion funnel works best when you offer people exactly what they want. If you are trying to sell them advertising, for instance, you might have a very high conversion rate; but if no one is clicking through from your landing page, then you aren’t making any money. Therefore, you need to be careful what you are doing with conversion optimization and make sure that it fits your online strategy.
Conversion funnel can have higher conversion rates because it focuses more on the user experience than anything else. Conversion optimization tips may include:
- writing blog posts
- giving away free reports or white papers
- writing guest posts for other blogs
All of these things focus on increasing visitor conversions and therefore you should use all of these techniques. However, if you want to see good conversion rates, you need to focus less on conversion rates and more on overall website health.
Your conversion rate optimization strategy should focus on improving your customer’s experience with your website. Many conversion optimization tips talk about increasing the conversion rate or creating a better visitor experience. While it is important to have good conversion rate optimization, you don’t want to do it at the expense of overall website health. You also don’t want to spend so much time on conversion optimization tips that your visitor experience begins to suffer. Remember, you aren’t building a brick-and-mortar business. You are an e-commerce business, and your visitors are your customers.
Engaging more visitors
With conversion optimization, you are trying to encourage some action on the part of your website visitor. This might be signing up for an email newsletter or making a purchase. Whatever it is, you want them to take that action and buy something from your site. Conversion optimization tips will help to increase the visitors’ participation in this desired action.
This means understanding what brings people to your site and where they go once they get there. You should also know why they choose not to engage in the conversion process, i.e., what makes people leave without taking that desired action? With these conversion optimization tips, you can address those issues and better serve your customers by getting them involved in actions that improve their experience with your business.
A great conversion rate optimization strategy is to increase the overall value of your website. This means that you need to provide visitors with more than just information. You also need to provide visitors with the ultimate user experience. That means that you don’t want to sell them advertising. You want to give them free reports or white papers or anything else that will help them understand how they will benefit the most from buying from you. While this might sound like a lot of work, converting your visitors into buyers is very simple.
Paulina Wega helps companies improve the online experience for their users as well as optimizing their web assets for conversions. This gives them more time to put into the important stuff like developing better products and services which ultimately lead succes. She has specialized in CRO for over 5 years and have the experience of providing top tier CRO services to a full range of clients. Working with clients in various industries ranging from healthcare to SaaS to eCommerce and have successfully boosted conversions.