There are many conversion optimizations and a/b testing experts out there, but not all of them have the same level of expertise. For this reason, you need to be careful when choosing who will help optimize your conversion rates for your business. That’s why we put together a list with crucial reasons why conversion optimization and a/b testing specialists can make or break your outcoming rates.
There are many important CRO tools you must-have for an effective conversion optimization campaign. Conversion optimization tools are classified into three main categories:
- Figuring out conversion patterns,
- measuring conversion rates
- testing conversion rates.
However, if your website is experiencing low traffic/conversions or has very few visitors, then AB testing specialists should be in your CRO toolbox.
What Is Conversion Optimization?
Conversion optimization is the act of increasing the actual number of site visitors or users to take a certain action. In web optimization, we can define this by saying that it is an act of boosting the actual number of visitors, but not necessarily the number of targeted users. Conversion optimization helps to make sure that visitors land on your website to become your customers. The degree of customer conversion can be measured in many ways. A good method to do this is through conversion tracking. This process involves tracking what action each visitor took after coming across your website or a particular page and then measuring this against your objectives.
Methods Used for Conversion Optimization
There are several methods, which are used for conversion optimization.
A lot of time and energy is spent on researching keywords that will get the visitors to click on a certain link, but the truth is that for this to happen, the visitors should be interested in what you or your company have to offer.
This can be determined by carrying out thorough keyword analysis, looking at the competitors’ websites, analyzing the pages that have been indexed and studied, introducing improvements to your website. Conversion rates are determined by the ratio of visitors to sales. To take full advantage of your marketing techniques, make sure the content of your website is logically structured, comfortable for reading, and has an engaging effect on the audience.
What Is A/B Testing?
AB testing in internet marketing is a technique for testing the actual performance of two or more web pages or an app to determine which one performs best for a given conversion goal. The main goal of AB testing is to determine which page is performing above all the others and is the one users find informative and useful. The testing should be divided into several steps to compare the conversion rates of each page.
Such procedure is necessary if you want to:
- Focus on the convenience of your website and make it as user-friendly as possible
- Get high ROI
- Diminish the bounce rate
- Make general enhancements to the website and increase its overall stability.
Statistics must always be treated with respect. The figures will be your best friend in disclosing your potentially weak aspects of the site and its performance.
How Conversion Optimization and A/B Testing Experts Can Help
There are several things to take care of. First, look at conversion rates. If they are below your expectation, then something is wrong. Your sales conversion rates are usually directly related to the amount of traffic and the number of people who visit your website. Traffic is directly proportional to conversion rates – the higher the traffic, the better the conversion rate.
The success of a conversion-optimized web campaign largely depends upon the skills of the specialists working on the project. If you have a talented team, you can save a lot of money and time by identifying what pages need the most work and what pages are more promising for future growth. A successful conversion campaign requires a great deal of attention to detail, strategic planning, and integration of data. You can leverage web analytics tools such as Google Analytics to generate detailed reports that will show you how you are performing, what pages are having the most success, and what pages need the most work. You can also make use of these reports for comparison purposes and to fine-tune future strategies.
There are several high-quality tools available today that are specifically designed to facilitate the management of conversion rate optimization projects. Some of the best tools include the Hotjar product and the Google Analytics web portal. Hotjar is a great tracking tool that is affordable, easy to use, and contains a large number of features. Google Analytics is a simple but powerful tool that makes managing your website conversion rates easy and effective. It can alert you to problems, provide relevant data, and analyze trending topics so that you can implement solutions to your problems quickly and effectively.
Paulina Wega helps companies improve the online experience for their users as well as optimizing their web assets for conversions. This gives them more time to put into the important stuff like developing better products and services which ultimately lead succes. She has specialized in CRO for over 5 years and have the experience of providing top tier CRO services to a full range of clients. Working with clients in various industries ranging from healthcare to SaaS to eCommerce and have successfully boosted conversions.