10% Discount Popup Re-Design Test Yields a 355% Increase in Subscribers and 26% Increase in Conversions
A case study in Popup Optimization
New Popup design:
Test hypothesis: Visitors subscribe to email if they are given some reward in this case a 10% discount. We attempted to test a redesign of the popup as well as the placement of the popup on the screen to maximize the number of subscribers.
What we are testing: The existing subscription form (Exhibit A), also known as the Control or original, is modified and 3 variations of Exhibit B have been created to see which performs the best.
Variation 1: pop up appears in the center of screen.
Variation 2: pop up appears from the top
Variation 3: pop up appears from the bottom
All the 3 variations have turned out to be winners in terms of subscriptions.
A massive 355% increase in the number of subscribers in variation 2 (popup appeared from top)
Google Analytics (GA) Data
As per sessions tracked in GA (see below), Variation 3 has yielded the maximum eCommerce conversion rate which is 40% more than control.
There was a 26% uplift in eCommerce conversion rate in Variation 2 as well.