FAQ for Conversion Rate Optimization

How do you track the 15% uplift for conversion rate optimization (CRO)?

  • Based on the Quantitative and Qualitative data analysis, we propose multiple tests in the first three months
  • Our guarantee is that we provide minimum 15% uplift, all tests combined
  • The uplift in the A/B testing tool is taken into consideration for measurement of uplift.

Why is only the A/B testing tool’s data is taken into consideration?

  • Since A/B testing runs on limited traffic, the same uplift cannot be seen directly in Google Analytics.
  • In a proper A/B test, half of the traffic sees Control, and other half sees Variation.  Since uplift is only on Variation, the uplift of only half of the audience is reflected in GA
  • Over the course of time, when the winning changes are applied to the live website, the uplift in Google Analytics is visible.

Why Does the Conversion Optimization Process Take 90 days to Work?

It will take 30 days to gather the necessary data to evaluate your site and formulate hypotheses to test that actually move the needle. The following 60 days are used to test the hypotheses to see if they are actually valid using statistical data and good old-fashioned critical thinking. Any shorter period of testing may lead to false positives and decrease your conversion rate in the long run.

Won’t Putting Survey Forms or Polls on My Site Annoy Visitors or Cause a Drop in Conversion Rate?

The concern raised around polls is valid and we have received questions around it before. However, there is no concrete evidence that it actually causes any drop in sales or conversion; because if triggered at right time and for the right set of audiences, it won’t cause annoyance.

For example, if we show polls on product pages after user has spent 30 seconds and ask a relevant question like “what additional information about this product will help you make a buying decision?” It does make a lot of sense. Therefore asking a user right question at the right time is the key.

Also, answering a poll question is simply a matter of choice and not a mandate. The visitor will be only shown a poll question once to any user. The insights that we gather from the poll answers can be a gold mine.

Hearing directly from visitors/customers, which not only help us plan better A/B tests, but also empowers client/business owners to interpret data into informed business decisions (like reducing shipping cost or adding a product to an inventory, or adding more US made products to the inventory and so on).

There could be a slight trade off with conversion rate while polls are active (there is no concrete evidence and is still a topic of debate) but the value we get from the results is far greater and holds for a lifetime.