Use of Conversion Hacks for Rapid Growth of Your Business
You can improve the growth of a business by improving its conversion rate. The conversion rate of an online business means the conversion of the visitor to a website into a customer or client. It can be made possible by using one or a series of Conversion Hacks. The following article lists some of the basic, but often overlooked conversion hacks that can boost your sales.
In fact, conversion hacks guide you to foster an environment to help your customers to find out more about your company and ultimately induce them to purchase. You can create this environment by using either or all the options like email communication, online advertising, people walking into your store, and/or driving traffic to your website.
In this way these hacks can be defined as a tool to measure everything about your business that can help in improving its profitability including the sales cycle of your customers. You can rapidly grow the sales of your business by making optimizations and adjustments at each point of conversion.
Thus, conversion hacks will help in the rapid growth of your business, gain valuable insights about your customers, along with increasing profitability rapidly, and making better use of the money of the investors.
Reasons to Use Conversion Hacks
Some popularly used conversion hacks are briefly described here under to help you in becoming a booming business. Who knows, maybe we will even see you listed in the Fortune 500 one day.
Speed Up Page Load Times to Improve Conversion Rate
The shopping experience through your website can be affected if it takes just a few seconds extra to access your website. So to improve your conversion rate you will have to ensure that you are using reliable servers that load pages quickly for your website. The use of compressed images and video will help speed up page loads as well. After all, most people are busy and do not have the patience to wait for a slowly loading website.
Use of Responsive Design for Mobile, Tablets and Desktop
The design of your website should be responsive so that your visitors can navigate, view and read it easily. Moreover, it should be compatible and responsive to tablets and mobile devices as in future you may expect more traffic to your website through the devices-on-the-go.
Maximize Search Engine Optimization (SEO)
You can get more targeted traffic on your business website by optimizing it with the keywords that can increase your conversion rate.
According to Wikipedia, “SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as ‘natural’, ‘organic’, or ‘earned’ results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.”
SEO is becoming a more complex and competitive landscape. It is recommended you seek out a competent SEO professional to aid you in this aspect of web optimization.
Display Your Company’s Contact Information
You should make it easier for your visitors to get the information to contact you. It may include all of your links on social media along with online “live chat”options so that your visitors can contact you instantly in case of any issue regarding your products and services.
Test Different Layouts for Your Website
You can test various types of layouts when designing your website to ensure which of them can be the best suitable for improving the conversion rate for your business. The use of A/B testing (testing the results of one page design vs. the original page for conversion rate) is one of the most effective things you can do for your site.
Navigation Between Pages Should Be Smooth and Logical
The visitor to your website should not be mislead or confused while navigating between its pages, as it can cause resentment and frustration for him/her. Make sure your pages and links have a logical flow. Test your link and page flow with customers or survey participants to elicit feedback about your page design. Any issues that users point out should be quickly addressed.
Make Call-to-Action’s in Clear and Bold Words
You should tell your visitors in bold and clear words what you expect from them to do. You can guide them to sign up for newsletter or download a free brochure, if you want them to buy a product from your website. You can increase conversion rate by generating trust through your transparency.
Provide Proof about the Quality of Your Product
You should display the positive endorsements and testimonials posted by the previous users of your products as feedback on your website in such a way so that your visitors can easily see and read them. It will help in converting them into real buyer.
Improve the Search Function of Your Website
If the search function of your website is easy to find then your prospective customer can easily and quickly search what he wants to find on it. If the visitor finds it difficult to search his required item on your website then there are more chances that he may leave it without searching anything.
Include Seals of Your Security Provider
Today visitors are more focused about their safety while visiting a website due to increasing awareness about cyber-security. You should ensure them that the data and information provided by them will be kept safe. Your website should show the seal of a reputed security provider you have partnered with to insure your visitors “safety”.
Pursue Reviews and Referrals Actively
You can ask your customers to post their reviews online about your products to help in generating proof for the future visitors. Strive to put a formalized referral program in place for those who are satisfied with your product or service.
Give Personalized Experience
In order to provide personalized experience to your visitors converted into customers you can use software to provide them recommendations, interactions and feedback along with tracking their product search history.
Emphasize your Guarantee and Return Policy
By stating your refunds and return policies prominently you can make your visitors more comfortable to purchase things from your website.
Provide Visuals of Your Products
You should provide enough number of photos of your products, alone and visuals of someone using the product if applicable. High quality videos of satisfied customers using your products may make a better impact on the visitors.
What To Do Next?
If you are keen on improving your web optimization and growth, it might make sense to get in touch with us. We’ll sit down with you, one on one, and review what areas of your website could be improved. We will then give you a course of action to consider. Great converting websites aren’t built overnight.